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      <image:title>Blog - Driver Training Phase 3: Dashboard &amp;amp; More</image:title>
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      <image:title>Blog - Driver Training Phase 3: Dashboard &amp;amp; More</image:title>
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      <image:title>Blog - Driver Training Phase 3: Dashboard &amp;amp; More</image:title>
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      <image:title>Blog - Driver Training Phase 3: Dashboard &amp;amp; More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Marc Newson, Lockheed Lounge, c. 1990, sold for £2,434,500 in April 2015 at Phillips. Photo courtesy of Phillips.</image:caption>
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      <image:caption>Karim Rashid, photo courtesy of Webbs</image:caption>
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      <image:title>Blog - Mixomorphism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Mixomorphism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Loopli Rebrand with Wedge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Loopli Rebrand with Wedge - Make it stand out</image:title>
      <image:caption>The headlamp design that inspired the logo.</image:caption>
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      <image:title>Blog - Loopli Rebrand with Wedge</image:title>
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      <image:title>Blog - Loopli Rebrand with Wedge</image:title>
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      <image:title>Blog - Loopli Rebrand with Wedge</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2 - Make it stand out</image:title>
      <image:caption>Phase one left, and the refined phase two right. Taking on learnings and feedback.</image:caption>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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      <image:title>Blog - Driver Training for TR Group: Phase 2</image:title>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:title>Blog - Kia Ora Digital Rebrand with Wedge</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/fde5ebdf-3b1a-47d2-ad02-bbe346ea3a95/Screenshot+2025-03-10+14.31.59.jpg</image:loc>
      <image:title>Blog - ADW + “Design in Balance” Lessons from 30 Years of&amp;nbsp;Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/squarespace-circle-2025-gold-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6888f0a3-55a8-4c00-a89f-2836e80be4d7/mata-for-design-squarespace-circle-gold-member-hero.jpg</image:loc>
      <image:title>Blog - Squarespace Circle 2025 Gold Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/driver-training-for-tr-group-web-appsaas-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/4feca6ab-7ccf-445a-9f42-958b15f801eb/driver-training-original-website+captures.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product - Make it stand out</image:title>
      <image:caption>Captures of the Driver Training Website as it was in 2024. Starting off as a much simpler offering, as services do, over time, the software grew exponentially to become a huge resource and training tool for some of New Zealand’s largest businesses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054345873-BMFKA61CMBLZ1QBVG0E1/mata-for-design-driver-training-re-launch-website-product-design-laptop-01.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054345880-XHA4LICGMRVK9TW5O8QU/mata-for-design-driver-training-re-launch-website-product-design-laptop-02.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054355267-RVD95XBZ1FSHJ4AYUX0W/mata-for-design-driver-training-re-launch-website-product-design-laptop-03.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054356901-AVUV6I6XBMGH156ZT7L3/mata-for-design-driver-training-re-launch-website-product-design-laptop-04.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054361672-XPCRA9YBW0RHE2MM4D5S/mata-for-design-driver-training-re-launch-website-product-design-laptop-05.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054363535-YC6RJJORT0QY7BRATO00/mata-for-design-driver-training-re-launch-website-product-design-laptop-06.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054370007-FYTS3JYAGVT43RFU9PPZ/mata-for-design-driver-training-re-launch-website-product-design-laptop-07.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054370570-KXJWHMRAEVYWAB693F26/mata-for-design-driver-training-re-launch-website-product-design-laptop-08.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054374846-MN06AL0PVHDALJFVITMO/mata-for-design-driver-training-re-launch-website-product-design-laptop-09.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054381734-CZM67QA4EORZFIYAQFQF/mata-for-design-driver-training-re-launch-website-product-design-laptop-10.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054379796-4ENYKTKVIB2WVCHBV2D4/mata-for-design-driver-training-re-launch-website-product-design-laptop-11.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054384380-H2EM4Q3SUSABISOE7Z56/mata-for-design-driver-training-re-launch-website-product-design-laptop-12.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054386232-21OXJV5MVIZ7SOM7Q74Z/mata-for-design-driver-training-re-launch-website-product-design-laptop-13.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054389214-NTYCV4VXIXOCJ7GHTOKL/mata-for-design-driver-training-re-launch-website-product-design-laptop-14.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054393982-C26993003KBU7ERJYJ5M/mata-for-design-driver-training-re-launch-website-product-design-laptop-16.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1755054395370-ZXHTO1WPXWF8SR5G0T1N/mata-for-design-driver-training-re-launch-website-product-design-laptop-17.png</image:loc>
      <image:title>Blog - Driver Training for TR Group Web-app/saas product</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/adding-functionality-to-squarespace-using-css-and-javascript</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1726010279976-N49G3UA6JYN479MO2OQA/mata-for-design-squarespace-customisation-with-css-and-javascript-colour-change-hero.jpg</image:loc>
      <image:title>Blog - Adding functionality to Squarespace using CSS and JavaScript - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/rumer-brand-pump-amp-wrap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f850883a-dc2d-45d4-8d98-a00f522afad1/mata-for-design-rumer-paper-wrapped-debossed-airless-pump-combo-hero.jpg</image:loc>
      <image:title>Blog - Rumer Brand, Pump &amp;amp; Wrap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756245903663-TFBO8JUOCMS3MB4TZMU1/Oil_Based_Organic_Lube.webp</image:loc>
      <image:title>Blog - Rumer Brand, Pump &amp;amp; Wrap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756245903785-670DWH5V3RXO0TZ933FM/organic_lubricant_oil_based_formula.webp</image:loc>
      <image:title>Blog - Rumer Brand, Pump &amp;amp; Wrap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756246011166-93DDK1M3TPAWPXYMXRHH/mata-for-design-rumer-paper-wrapped-combo-hero.jpg</image:loc>
      <image:title>Blog - Rumer Brand, Pump &amp;amp; Wrap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756245904899-PR75K1X43ZGV7Y4YL985/organic_lubricant_water_based_formula.webp</image:loc>
      <image:title>Blog - Rumer Brand, Pump &amp;amp; Wrap</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/kiwi-pycon-2024-new-tee-design-by-mata-revealed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716807953118-HOZMANJDUPTWGDM14U02/mata-for-design-kiwi-pycon-python-conference-2024-tee-shirt-design-hero.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>A future glimpse of what the conference will be like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/eb8ebdf3-9638-4b0b-a32e-8efafb12b3d2/mata-for-design-kiwi-pycon-2024-tee-close-up-printing.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>A close up of the printing of the tee. The colours pop off the black tee shirt wonderfully :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/3c92643b-e345-4ce3-a600-21766eb77543/mata-for-design-kiwi-pycon-2024-Wellington-tee-PyCon-Australia-Team-Representing-love-it.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>Jack Skinner Saturday at 9:17 PM PyCon AU powered by KiwiPyCon (Russell Keith-Magee and I were pairing on getting PyCon AU badges untangled and realised we were both wearing the uniform from our east-island friends ) ❤</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/5390d539-c389-4625-b221-3e5121fae7a9/Kiwi-PyCon-XIII-2024-Tee-Womens-v01.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>Adult Womens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/e02061a1-5ee5-43d8-b5e2-d8fa2ce1348c/Kiwi-PyCon-XIII-2024-Tee-Mens-v01.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>Adult Mens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6aea139d-f36c-4a89-bbf3-273e103b8702/Kiwi-PyCon-XIII-2024-Tee-Youth-v01.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>Youth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/92dda66e-8e18-40c5-a7d8-55abd17ed2fc/Kiwi-PyCon-XIII-2024-Tee-Kids-v01.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :) - Make it stand out</image:title>
      <image:caption>Kids</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1727085341891-U07O74YMPN109B292DC5/mata-for-design-kiwi-pycon-2024-Wellington-attendee-group-by-Kristina-D.C.-Hoeppner.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1727085322567-2WFEUHND4GE9JNQ49DZU/mata-for-design-kiwi-pycon-2024-Wellington-genderbread-by-Kristina-D.C.-Hoeppner.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1727085344688-1PKC5KKIQT9CKF3AG7BW/mata-for-design-kiwi-pycon-2024-Wellington-talk-by-Kristina-D.C.-Hoeppner.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1727085371331-R5NNNYNNS0F058PC8IFM/mata-for-design-kiwi-pycon-2024-Wellington-tee-packing-goodie-bags-by-Kristina-D.C.-Hoeppner.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 2024: New Tee Design by Mata&amp;nbsp;revealed :)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/scary-damning-findings-applying-for-remote-work-opportunities-beware</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715771502087-3MQBJBU9K767FD8J5SL6/Crossover-Candidates-Offer.jpg</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715771497063-X2X2GI2MXN58FYK557F0/Crossover-Candidates-Expanded.jpg</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715771508251-VLN1R98MEH5VFNXZYGAQ/Crossover-Candidates-Processes.jpg</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715771546538-79DK25N14O0BZPWZ7EW1/Crossover-Candidates-Role.jpg</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715772433516-UL3I99VCQUR9TDASO50M/Crossover-Candidates-Quality-Bar.jpg</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715934230872-0ZDSDC6B8WSX9O8XMYTL/trilogy-mobile-website-homepage.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>The home page on mobile. Logo has a downward emphasis and dated typgraphy, position of the hamburger menu too low, white space on the home page is huge with gaps for no reason. The video is playing comparing Trilogy to an orchestra along with borderline small paragraph text. I am not going to over criticise this but would you put this mobile view in your design portfolio?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715934230681-P7WEGXSYRG06MB7FG1QB/trilogy-mobile-website-homepage-abstract-architecture.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>We can see some images below, there is a video playing above, but what are these two images? They are joined but due to the abstract nature and change in the patternig of the skylight roof, that’s not obvious. It’s only later you see this shape repeated. The image breakup makes no sense until further browsing, it’s distrant, abstract and not saying anything.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715934235485-31FNVONW8HIAQT2WAAMR/trilogy-mobile-website-homepage-iconography.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Moving down the page more massive amounts of white space over and above what they should be on mobile. The icons themselves are unique you think, but they instantly smack of Ai creation - bad spacing and Ai imagery from a company 15 years perfecting what? Are Ai icons more important than the message? Nope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715934232323-07330YSXKD73JD6IFTS1/trilogy-mobile-website-homepage-footer.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>We have not even dived into the content yet and what it says but again it’s boastful Ai style writing with no substance. You come away form the page knowing not much more than you did before you arrived and now faced with the footer to go somewhere it’s baren. This is feeling hollow, like a shell with no snail. See the hint there?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1715934240224-QQJA4CBFD7U2ZF63ES4R/trilogy-mobile-website-homepage-menu.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>And onto the menu. Well, I don’t mind that the downward logo device points to the menu, but the spacing is horrid. Honestly is this the design of a company that’s running a company that’s employing candidates for the companies it keeps company with? At this point it was smoke and mirrors, not an ounce of real substance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c7dc12ba-ec0a-45e8-bbbb-8322b2aa2c91/mata-for-design-tartan-example-thanks-Henrik-Hjortsh%C3%B8j-via-unsplash.jpg</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d60787b0-df8a-4031-b986-d2230a0f9eee/logowik-crossover-logo-download-step-01.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>First thing to notice on the top right, is we don’t know how the logo got there but there is the option to add a logo yourself. So this could come from anywhere, we’ll say source unknown as there’s no way to tell.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/33665687-39b3-4f72-80f7-ac09c9910fee/logowik-crossover-logo-download-step-02.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>The page itself looks fine, the logo is presented with an advertising interstitial break page. Looks fine here doesn’t it? At this stage nothing is wrong, lets download the logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/50bb3f22-c50e-4653-be04-77541a1447b5/logowik-crossover-logo-download-step-03.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Faced with the formats to download we’re going to pick the usual suspect, SVG. I didn’t bother picking any other formats. But since doing this story I downloaded all formats to check them over.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/da5a6fd8-8929-43f4-b5f0-6edbf5d4f8b9/logowik-crossover-logo-download-step-04.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Downloading the SVG, file all good, file it and open the SVG. Oh my, when I get in there what the hell is going on? I can’t believe that their logo is like this. So lets have a look at the artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716464823966-09GLOPZ252P4SQCZQIBR/logowik-crossover-logo-download-artwork-01.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716464824198-RTKW7ESGJF6MZGWQEGBE/logowik-crossover-logo-download-artwork-02.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716464825070-K5OC8VU4U4RPIV4SZBKQ/logowik-crossover-logo-download-artwork-03.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716464825081-0FKYOV4144W0K30XZO2N/logowik-crossover-logo-download-artwork-04.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716464826023-ZOQT5HBVOSSA7AVTRTOY/logowik-crossover-logo-download-artwork-05.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716464826249-IFDG9K1D5U6FGYZ2RNW8/logowik-crossover-logo-download-artwork-06.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716463423931-57298TVNNLADZ8QOVXX6/logowik-crossover-logo-download-paths-01.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716463424376-SEP2BRV1GUZ6HF1TMM37/logowik-crossover-logo-download-paths-02.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716463424710-ZFGODTDT4T74HGFV6HNE/logowik-crossover-logo-download-paths-03.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716463425225-81I6MIRK1I1ZMJP831BF/logowik-crossover-logo-download-paths-04.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716463425570-IT8FFHD4R2W14R9GOLOY/logowik-crossover-logo-download-paths-05.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716463426031-YRNOR6628E1L452MWAAM/logowik-crossover-logo-download-paths-06.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/73056e37-6bcd-4a81-a214-3c08b8ea49c7/trilogy-crossover-logo-SVG-01.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Okay, opening it up and we can spot similar but not identical issues. From far out they don’t too bad, displays are still pixels so you can maybe forgive… wait a minute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ca4df56c-efac-4dea-9337-40cb471c8aee/trilogy-crossover-logo-SVG-02.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>No that’s not the screen, that’s the linework, just like the example above from Logowik here’s their own logo with not as bad but just as bad design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c4148ba3-f57c-49d2-9855-3c4246232bd0/trilogy-crossover-logo-SVG-03.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>The true dirt underneath this comes out when you click the path, it’s once again an human impossible task - nobody would do this on purpose - so it’s copied.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d841a642-b0b8-41eb-9c1b-c5ad36017e5f/trilogy-crossover-logo-SVG-04.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Oh no, it’s repeating, at this stage I wonder whether the tracing is symetrical but no it’s not. In what brand development process is this let through?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d89765af-7023-4c5a-baff-d16f85c68611/trilogy-crossover-logo-SVG-05.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Zooming in closer we can see the traced bumpy outline and jagged shapes of the other lower artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/b5a2f8e1-70bd-4699-8e7b-72729af9151f/trilogy-crossover-logo-SVG-06.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>Clicking the points again there’s extra points in the middle of straight lines - lazy usually from cut actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/3bedc256-b131-4c29-bc88-2295eb04d2de/trilogy-crossover-logo-SVG-07.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>More multiple anchor points that dont say ‘drawn’ they say ‘made’, so how?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/feb4dfaf-6977-4d66-8a06-b4d6d453e7e1/trilogy-crossover-logo-SVG-08.png</image:loc>
      <image:title>Blog - Scary: Damning findings applying for remote work opportunities / beware  - Make it stand out</image:title>
      <image:caption>And the final nail in the coffin here, when you make an SVG for the web the canvas needs to match it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/joining-in-on-the-conversation-adding-a-ux-design-perspective-to-ab-word-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ece8a6a9-864b-4868-bae7-7c249f041c47/prosaic-a-b-testing.jpg</image:loc>
      <image:title>Blog - Joining in on the conversation: adding a UX design perspective to A/B word testing. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6eb2df1e-d488-43a4-ac54-5d3edaf57c4a/mata-for-design-Prosaic-a-b-testing-Fix.png</image:loc>
      <image:title>Blog - Joining in on the conversation: adding a UX design perspective to A/B word testing. - My response:</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d9e3a82d-78ef-401b-a3a2-a87b15fb22e3/mata-for-design-Nick-Houldsworth-Quote.png</image:loc>
      <image:title>Blog - Joining in on the conversation: adding a UX design perspective to A/B word testing. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/d3-making-a-mark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d364ad4b-304c-453e-bcb9-22fbf11e62fa/mata-for-design-d3-making-moves-linkedin-post-logo-design.png</image:loc>
      <image:title>Blog - D3: Making a Mark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/bmx-plate-decal-designs-for-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/14805795-0f0d-466c-9cb7-f83046d4898e/Box-Two-Decal-Shape.png</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/2a823fad-9333-4abf-b175-de97657ed975/266+Large033.jpg</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/5a7f9e7b-f427-4c3b-8c44-519d7df4df6c/2022-12-16+20.36.21.jpg</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Me and my son Isaac at our local track Waitakere BMX where we race through the summer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/20f3e11f-59d9-4672-8e29-058ea32e4474/2022-04-05+23.44.47.jpg</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Plate design after coming 8th out of 8 on the 20-inch class at the Hamilton 2022 BMX Nationals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/65b0a6e4-db85-4bb7-b803-66ba8f8d84ce/mata-for-design-BMX-Plate-Designs-for-Box-Two-Plates-NI8-20-Inch.png</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d1dab5ad-9b44-4ec0-8ab0-4b06dd2dc9b0/mata-for-design-BMX-Plate-Designs-for-Box-Two-Plates-266-Cruiser.png</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0ace8e86-73e9-4170-bbc8-3dfec90258ec/mata-for-design-BMX-Plate-Designs-for-Box-Two-Plates-NI6-Cruiser.png</image:loc>
      <image:title>Blog - BMX Plate Decal Designs for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/what-i-am-listening-to-drs-everything-must-go-mixtape</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/unveiling-the-new-kiwi-pycon-xiii-poster-a-fresh-journey-in-wellington</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1708289703053-OI6UBRUC160VMQGZ5N9N/mata-for-design-Unveiling-the-New-Kiwi-PyCon-XIII-Poster-A-Fresh-Journey-in-Wellington-promo.jpg</image:loc>
      <image:title>Blog - Unveiling the New Kiwi PyCon XIII Poster: A Fresh Journey in Wellington - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/9b298a27-4de9-4eac-ae4f-01d32ba2558a/mata-for-design-Unveiling-the-New-Kiwi-PyCon-XIII-Poster-A-Fresh-Journey-in-Wellington.jpg</image:loc>
      <image:title>Blog - Unveiling the New Kiwi PyCon XIII Poster: A Fresh Journey in Wellington - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/55jf0bjvyblkr9ewttykiq99m7c9sj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/b087c196-55aa-4fc3-a93d-3cab3c17fad4/kalimena-website-city-deals-design.png</image:loc>
      <image:title>Blog - Kalimena City Deals website update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1708291614224-H6AJ1TGXO1Q0IQ86V1VE/kalimena-website-design-by-mata-hero.png</image:loc>
      <image:title>Blog - Kalimena City Deals website update</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1708291290599-4Z1YSYL97C6XZ6H6T7V3/kalimena-website-case-study-designs.png</image:loc>
      <image:title>Blog - Kalimena City Deals website update</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1708291294919-64KLDWMGYFBRPVFS9N7F/kalimena-website-services-design.png</image:loc>
      <image:title>Blog - Kalimena City Deals website update</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1708291297691-ZLUYBRHU0LP3QYO4EUCK/kalimena-website-team-pages-design.png</image:loc>
      <image:title>Blog - Kalimena City Deals website update</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/unleash-your-creativity-the-covert-theatres-block-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/a14d2cec-b04d-4574-a078-cf05ab7df592/block-workshops-covert-theatre-Finding-The-Focus-with-Mark-Scott.jpg</image:loc>
      <image:title>Blog - Unleash Your Creativity: The Covert Theatre's Block Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/485776a3-ba64-45ef-bb58-c4577a527eef/block-workshops-covert-theatre-Improv-for-Detach-Your-Ego-with-Wade-Jackson.jpg</image:loc>
      <image:title>Blog - Unleash Your Creativity: The Covert Theatre's Block Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/95f6dd91-0846-4979-9b84-0dc80955271a/block-workshops-covert-theatre-Positively-Connected-with-Michael-Fletcher-v2.jpg</image:loc>
      <image:title>Blog - Unleash Your Creativity: The Covert Theatre's Block Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0929f471-afb1-4da7-ac56-55df42ec9d43/block-workshops-covert-theatre-Games-Mastery-with-Paul-Paice.jpg</image:loc>
      <image:title>Blog - Unleash Your Creativity: The Covert Theatre's Block Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c0338f08-7ba6-4872-ac15-607e906251bf/block-workshops-covert-theatre-Tech-School-with-Calvin-Hudson-and-Keir-Robertson.jpg</image:loc>
      <image:title>Blog - Unleash Your Creativity: The Covert Theatre's Block Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/69f7b4f7-94db-4b4a-9b8a-b9d6a791d3eb/block-workshops-covert-theatre-MC-Skills-with-Wade-Jackson.jpg</image:loc>
      <image:title>Blog - Unleash Your Creativity: The Covert Theatre's Block Workshops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/blog/unveiling-the-dynamic-founder-flyer-design-by-mata-for-wade-jackson-a-fusion-of-creativity-and-professionalism</loc>
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      <image:title>Blog - Unveiling the Dynamic Founder Flyer Design by Mata for Wade Jackson: A Fusion of Client-Focussed Creativity and Professionalism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Unveiling the Dynamic Founder Flyer Design by Mata for Wade Jackson: A Fusion of Client-Focussed Creativity and Professionalism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.mata.nz/blog/the-little-book-of-power-a-book-for-all-the-nieces</loc>
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      <image:title>Blog - The Little Book of Power: A book for all the nieces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The Little Book of Power: A book for all the nieces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The Little Book of Power: A book for all the nieces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The Little Book of Power: A book for all the nieces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/blog/kiwi-pycon-xii-designing-a-conference-brand-v2</loc>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/afba56bf-f742-4e4e-b689-e03375e9add8/0853-PYC-Pycon-T-Shirt-Mockups-XII-v03-navy-pink-womens.png</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/e7f73a57-7a7c-44f0-9687-0ab45fd1b549/0853-PYC-Pycon-T-Shirt-Mockups-XII-v02-black-titi-womens.png</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7259166e-e0b8-4398-ac4a-a1f06a34fbb0/0853-PYC-Pycon-T-Shirt-Mockups-XII-v05-purple-COC-womens.png</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/29109fba-b00e-4ce9-88c9-d668419556af/0853-PYC-Pycon-T-Shirt-Mockups-XII-v03-trans-mens.png</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/dac85b97-57fa-49cb-bddf-e3162faaa98c/0853-PYC-Pycon-T-Shirt-Mockups-XII-v03-trans-womens.png</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>The Lavendar Farm doorway was portrayed as a portal on the journey south ;)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6a65c0d3-1fd6-46ca-88ea-314160c44efd/Kiwi-Pycon-XII-Lanyard-Ribbon-Closeup.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>The prototype slide test with max content.</image:caption>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>The single speaker template with transparency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/506d5124-e82a-4fd5-8c9d-876f6b7fa4c2/kiwi-pycon-XII-slide-overlay-double.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>The double speaker template with transparency.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2</image:title>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2</image:title>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2</image:title>
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      <image:title>Blog - Kiwi PyCon XII: Designing a Conference Brand v.2</image:title>
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      <image:title>Blog - Fizz: New poster for a new show. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Fizz: New poster for a new show. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Fizz: New poster for a new show. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Fizz: New poster for a new show. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Fizz: New poster for a new show. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:title>Blog - Fizz: New poster for a new show.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together - Make it stand out</image:title>
      <image:caption>Prompt / A minimalist isometric view of a man's head chopped through just above the eyes and you can see inside his head and there is a maze inside his skull. Success: Isometric and Minimalist are okay as asked for. Failure: The maze is not inside the head; it’s a skull and not a human head - a skull is when we’re dead - hmmm; the head is not chopped in half either. The maze is not a maze you can enter and get out of, it looks like a maze but it’s a trap. No little person looking was asked for. Overall: it’s a cool image, but in no way, what was asked for.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1a9747d8-fd2a-448e-b283-4b3ea3b72489/matarua_a_child_left_alone_watching_tv_in_a_downstair_bedroom_i_51a1d914-c3e8-4879-afd2-72030686c953.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together - Make it stand out</image:title>
      <image:caption>Prompt / A child left alone watching TV in a downstairs bedroom. Success: In the four candidate images you get with Midjourney each one except the last image has a child in front of some sort of TV. The child is alone. Failure: Not one mention of vintage at all; TVs are all CRT from various historic periods, and one is wacky - not a true TV. The image has chosen to go back in time for some reason, furniture and interior finishings are all quite vintage. Why is it not say a modern TV that’s been around for decades now? Why is one TV off with a child watching intently? Overall: way off the mark, gone back in time for no reason.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/43a28f7e-aee7-460a-b415-84ed3432bb97/matarua_a_car_in_2400_AD_607289dd-e340-4c24-b459-059df354a182.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together - Make it stand out</image:title>
      <image:caption>Prompt / A car in 2400 AD Success: cool image, something not expected Failure: Asking this gave 4 future dystopian wasteland burnt earth examples. AI is telling us the world will be like Mad Max within 400 years - people will be trying to run vintage beat up vehicles on a barren planet featuring restored pyramids. Conclusion: Assumption upon assumption.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1683685081568-XUWVJ9GFWQ646QF7P9VZ/matarua_A_minimalist_isometric_view_of_a_mans_head_chopped_thro_44ea3696-090f-43f1-88b3-03bc7133f470.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883440870-O1HMVJJH7AOLUZDTSJTB/matarua_a_minimal_logo_for_a_charity_that_offers_beach_coastal__31749087-171d-4ae5-88ea-e11bf4e601b5.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883462290-UD50TX8OYCH096VMMSNE/matarua_a_minimalist_monochromatic_isometric_game_where_in_a_tr_f16b87e3-f92d-40d4-b230-91e9c10b2a14.png</image:loc>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883446141-2KEIQQU2E2MRSWZ36I3R/matarua_a_mid-century_house_extension_designed_by_Maurice_K_Smi_6e035b88-fd16-4642-9d32-d017d3dad52f.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883470789-TXWSYHDJT6EFOOJPDFF9/matarua_mid_century_geometric_art_inspired_by_architecture_and__fd7dd57d-7823-4b83-a843-a4879d708fe6.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883462290-GGCU509OIOR57WZN9A5V/matarua_mid_century_geometric_art_inspired_by_architecture_and__626b1aff-a67b-44f7-92bc-371fca0d5536.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883475911-GVOOA6KQ4SMUCADVE1WP/matarua_minimal_headphone_design_over_ear_1ca3e0f4-6d26-4f2f-8c23-36a678d6d264.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883477391-0VBQSAO081R7ZY9VF2L5/matarua_minimal_headphone_design_over_ear_4d72dfd9-7e52-4982-afc3-5d5c2d34cf59.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883483128-XA1W7LNNNECUAV57N2S1/matarua_minimal_headphone_design_over_ear_73edad70-a7a7-4ead-ba11-85195670bf29.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1684883486512-JE47K5VKPRF33S1GRTVF/matarua_minimal_headphone_design_over_ear_94497a2f-0d21-4b42-b29b-2c5c0a378e1b.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/949b6ac7-f14c-45d7-961a-2085253cc44a/ChatGPT-HTML-CSS.png</image:loc>
      <image:title>Blog - Midjourney &amp;amp; ChatGPT - Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/sir-hugh-kawharu-foundation-website-by-mata</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1708305126467-GRAQHEXRQ1Y1FZUQO0ET/The-Sir-Hugh-Kawharu-Foundation-Website-Hero.jpg</image:loc>
      <image:title>Blog - Sir Hugh Kawharu Foundation Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/dadee0b6-cbe4-4c04-bcd2-59554ab9ee8c/The-Sir-Hugh-Kawharu-Foundation-Website-Fan-Inotroduction-and-Programmes.png</image:loc>
      <image:title>Blog - Sir Hugh Kawharu Foundation Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6aab73ff-b823-4ad0-ae11-73a5c168036b/The-Sir-Hugh-Kawharu-Foundation-Website-Fan-About-The-Foundation.png</image:loc>
      <image:title>Blog - Sir Hugh Kawharu Foundation Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/5b2aaa9b-ece8-45c0-9f35-f8d73eafef7f/The-Sir-Hugh-Kawharu-Foundation-Website-Fan-Alumni-Pages.png</image:loc>
      <image:title>Blog - Sir Hugh Kawharu Foundation Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mata.nz/blog/rebranding-izzybots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/fa749141-53d9-483c-9b20-1d667b732c26/Josh-from-Izzybots-Taking-on-LA.jpg</image:loc>
      <image:title>Blog - Rebranding Izzybots: the AI messaging tool taking the world by storm! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/2a149987-c221-4239-b50c-22488d6ec8bb/Izzybots-Logo-Byline.png</image:loc>
      <image:title>Blog - Rebranding Izzybots: the AI messaging tool taking the world by storm! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ec07f479-3190-42f3-b5a8-f3689be23896/Izzybots-Logo-Symbol.png</image:loc>
      <image:title>Blog - Rebranding Izzybots: the AI messaging tool taking the world by storm! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f5b5023c-50ea-4c87-ba02-74bc4868a6dd/Izzybots-Brand-Icons.png</image:loc>
      <image:title>Blog - Rebranding Izzybots: the AI messaging tool taking the world by storm! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1709115204465-RMSDMQG3H0ZC9KD1WC4J/mata-for-desgn-izzybots-branding-monolith-hero.jpg</image:loc>
      <image:title>Blog - Rebranding Izzybots: the AI messaging tool taking the world by storm! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.mata.nz/blog/unified-commerce-ebook-update-for-triquestra</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
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      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/692439fd-802f-4512-905c-b92c820b3469/mata-for-design-Triquestra-Unified-Commerce-eBook-Captures-fanned-group-01.png</image:loc>
      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d6b8cc9f-623e-4c66-9a8c-011e92a0a3bc/mata-for-design-Triquestra-Unified-Commerce-eBook-Captures-fanned-group-02.png</image:loc>
      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c5ceac80-8713-475d-b2a1-a05040740e9d/mata-for-design-Triquestra-Unified-Commerce-eBook-Captures-fanned-group-03.png</image:loc>
      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/bf120a15-39c9-4b0b-8835-153fe16045c0/mata-for-design-Triquestra-Unified-Commerce-eBook-Captures-fanned-group-04.png</image:loc>
      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/44aefdc0-48c5-49a9-811e-0166211dd2fd/mata-for-design-Triquestra-Unified-Commerce-eBook-Captures-fanned-group-05.png</image:loc>
      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/3f51cb15-6381-4b40-923e-587e71ef7208/mata-for-design-Triquestra-Unified-Commerce-resources-tall-hero.jpg</image:loc>
      <image:title>Blog - Unified Commerce eBook update for Triquestra - Make it stand out</image:title>
      <image:caption>The InfinityRMS Resources page has a variety of eBook, white paper and video content for viewing or download.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/savour-vegan-chese-packaging-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
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      <image:title>Blog - Savour Vegan Cheese packaging update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/862e84ce-5de6-4888-af30-b71ef35003a5/savour-vegan-cheese-casheta-2022-2000px.jpg</image:loc>
      <image:title>Blog - Savour Vegan Cheese packaging update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0d8836f3-2f97-4715-892a-c90187a225ad/mata-for-design-savour-vegan-cheese-packaging-casheta-2022-artwork-dieline.jpg</image:loc>
      <image:title>Blog - Savour Vegan Cheese packaging update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Savour Vegan Cheese packaging update - Make it stand out</image:title>
      <image:caption>To standardise the awards received by Savour, custom on-brand - collab - branded award medals were designed for the packaging.</image:caption>
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      <image:title>Blog - Savour Vegan Cheese packaging update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.mata.nz/blog/chattrbox-brand-amp-stay-chat-card-deck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
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      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/8d632413-c542-42e9-adcf-6b93ad1dcec6/0871-CBX-Chattrbox-Tactile-Card-Visuals-v01-cover-card.jpg</image:loc>
      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756852932000-XFV7KFQ902ESQF33GGQB/chattrbox-logo-social-on-charcoal.png</image:loc>
      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck</image:title>
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      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck</image:title>
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      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck</image:title>
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      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck</image:title>
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      <image:title>Blog - Chattrbox Brand &amp;amp; Stay-chat Card Deck</image:title>
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  </url>
  <url>
    <loc>https://www.mata.nz/blog/a-new-brand-voice-for-zeald-cutting-abstract-distractions-in-social-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
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      <image:title>Blog - A new brand voice for Zeald: cutting abstract distractions in social design</image:title>
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      <image:title>Blog - A new brand voice for Zeald: cutting abstract distractions in social design</image:title>
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      <image:title>Blog - A new brand voice for Zeald: cutting abstract distractions in social design</image:title>
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  </url>
  <url>
    <loc>https://www.mata.nz/blog/rebranding-zeald-an-iconic-new-zealand-website-company-reaching-its-20-year-anniversary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/2937065a-73eb-444d-8669-c3ba7b88e1c1/mata-for-design-changing-zealds-brand-voice-through-social-marketing-design-hero.jpg</image:loc>
      <image:title>Blog - Rebranding Zeald, an iconic New Zealand website  company reaching it’s 20 year anniversary. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/92d243bd-aa21-4d86-8c1d-b4b335c2d9af/0854+ZEA+Zeald+Logo+Announcement+v01.png</image:loc>
      <image:title>Blog - Rebranding Zeald, an iconic New Zealand website  company reaching it’s 20 year anniversary. - Make it stand out</image:title>
      <image:caption>A dynamic 3D version of the logo to highlight the shapes and promote the brand for Zeald.</image:caption>
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  </url>
  <url>
    <loc>https://www.mata.nz/blog/bonk-lube-brand-refresh-amp-packaging-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/590e5e8c-65b6-42f2-9926-dccf87ed31a2/40ml-Mix-pack-personal-lube-510x510.png</image:loc>
      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Time for change</image:title>
      <image:caption>Bonk Lube wanted a big refresh to their brand. The existing brand had served them well, but was needing to modernise and allow for range expansion. We explored what the brand was all about, and then it was up to me to come up with a solution to firstly rebrand and then re-design the packaging range.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/e6ec96e2-27ff-41d3-8c5c-9989cb7dee37/mata-for-design-bonk-lube-brand-design-packaging-design-early-prototypes.jpg</image:loc>
      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - First steps</image:title>
      <image:caption>One of the first projects on the refresh was looking at packaging alternatives. There was a call for a more ecologically friendly, lower impact solution to packaging. Using the existing brand I developed a paper loop wrap that hooked on to the tube at each end creating a fully glue free folding solution for a packaging change.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/66754261-ecb9-4446-adc1-458564cbc6ad/mata-for-design-bonk-lube-brand-design-packaging-design-logo-variations.jpg</image:loc>
      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - A need to rebrand</image:title>
      <image:caption>In doing the first packaging prototypes, we discussed the brand and how it needed an update. When developing the LBGTQI+ product there was concern conveyed from that community that the bonk logo was very heterosexual based. The meaning may have been for men and women, but could also be interpreted as a man and a woman. From a design perspective the ring helps give the brand some identity over and above the name, overall feel is minimal and clean. Where it has issues is around balance and hierarchy, but they are minor. When looking closer at the wordmark it has a nice geometric feel - but the stems do interrupt the flow a lot. So the design move from my perspective will be to keep the geometric form but smooth it out to be rounder. When the logo is stacked there are some shapes that come together, a face shape, a bit like Clippie the infamous Microsoft helper tool that was universally hated but is now making a comeback maybe. A new logo was developed. The new logo was also a typography treatment, and in fact a kind of evolution. To go with the smooth sensual nature of the brand update the characters were given smooth curves, stems and serifs of the previous logo were removed. The type changed from a light variant to a strong bold weight.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/33b0a8b1-fc7b-4a99-9ba9-bb113af03602/mata-for-design-bonk-lube-brand-design-packaging-design-packaging-colour-testing-pastels.jpg</image:loc>
      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Initial brand implementation</image:title>
      <image:caption>As the new vision for the brand was taking shape, there was a a big shift away from the traditional tube and box packaging that had been used. The choice was made to go with an airless pump, something that can look after the product better, be recycled and have more impact on in a crowded market. Pastel colours and muted tones of clay-like crucibles were liked on Pinterest. From these suggested pins a set of packaging style mockup colourways were produced. I had used a cobalt blue on the cover of the prop and that colour led well into the brand name working well on lots of pastel colours. Colourway Sampling: Taking colourways from the previous visual influence and combining them, the deep blue colour is used as the ‘dark’ and then colour shifts are moved around that. Colour choice for the bases is darker, more muted and chalky in tone. Consistent blue across the products. Sample faux design to get more in the packaging head space. Deeper colours would be using reversed out type - but this positive style type stands out better.</image:caption>
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      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Pastel punch - kapow</image:title>
      <image:caption>Colourway Refinement: We worked through some colours and did testing of how they worked together. From this testing an aubergine colour was liked a lot. This was paired with a golden apricot, then other colours came through and there is a mix of 4 colours on 4 products that combine together. Two designs reverse out, two are positive colourways. 4 colours used on 4 products, type and backgrounds combine and swap around. Faux packaging was quickly done and even then the colours changed to be more tactile, this where the colour may also shi if the tactile results are liked we can shift the base colours in to this space.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c02e985c-839c-4402-8e9f-357935d5638f/mata-for-design-bonk-lube-brand-design-packaging-design-packaging-colour-testing-compliments-mockups.jpg</image:loc>
      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Faux real</image:title>
      <image:caption>Putting the colours on some random airless pumps - all same size of course but they wont be - we can see how the colours behave together. With the mockup the multiply colour overlay effect makes the packaging change tone and shimmer almost like they do in real life on the shelf. Completely faux, so they could be tubes, pumps or airless’. The colours all have good contrast and then all work together. Each variant has a colour from the another. The top two products, water and oil are the only live products at that moment so is this colour match between each as the other products will come in time but are not part of the current shelf stock.</image:caption>
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      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Colour combinations</image:title>
      <image:caption>Colourway Refinement: We worked through more colours and did testing of how they worked together. Refining a mix of 4 colours on 4 products that combine together. Two designs reverse out, two are positive colourways. 4 colours used on 4 products, type and backgrounds combine and swap around.</image:caption>
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      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Shootout, pew pew!</image:title>
      <image:caption>Updated Colourway Refinement Faux Packaging Shoot-out! Some colours have been refined with blues replacing the aqua colour in the royal colourways. The pastels got updated and a new blue and pink combo colourway has been made. Pastels have a uniform blue on them and as noted seem like a tight family. Royals were updated to include a blue now to match the blue pink preferences. The colourway changes make this set more disparate than either of the others. A blue pink combo was developed where the colourways use the blue and purple colourways and combine with a yellow. This set has variety but also more obvous brand family ties.</image:caption>
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      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Purple shootout, purw purw!</image:title>
      <image:caption>Purple testing: Purples matched with yellow golds, muted and bright combinations. The first, with water on it, is bright and punchy. This one will match the other two products well. The second, oil one, is much deeper and more subtle, premium feeling. The third, baby one, is more blue-purple and gold, more like the royal version. The fourth, butt one, is more royal, glam style.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6760c861-68fb-4a05-aaee-04cca3cab2d0/mata-for-design-bonk-lube-brand-design-packaging-design-airless-pump-artwork.jpg</image:loc>
      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Packaging design</image:title>
      <image:caption>100ml pump artwork was created to the suppliers specs. The logo was requested to be large and in charge, and with the excess product outside the print area the logo was put almost margin to margin of the print limits. The blue and pink variants won the shootouts for these concepts. The data from the existing packaging was bought across and laid out in water and oil variants. Vertical type for the instructions and ingredients helps to minimise load and allow for better comprehension of the different information areas depending on the orientation of the pump.</image:caption>
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      <image:title>Blog - Bonk Lube Brand Refresh &amp;amp; Packaging Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/blog/crafting-harmony-the-story-behind-rnb-yogas-branding-and-online-presence</loc>
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    <lastmod>2024-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/8f793fc3-d0ad-48bf-92c9-a61f45a421a6/mata-for-design-rnb-yogo-brand-and-website-on-screen-imac-chrome.jpg</image:loc>
      <image:title>Blog - Crafting Harmony: The Story Behind RnB Yoga's Branding and Online Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/9f369087-a8a9-4950-850e-c1afe182c02b/RNB-yoga-tonia-happy-smile.png</image:loc>
      <image:title>Blog - Crafting Harmony: The Story Behind RnB Yoga's Branding and Online Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c9729e63-41e0-4de7-b9e8-2404f2d8f32b/RnByoga-logo-drop-black-white.png</image:loc>
      <image:title>Blog - Crafting Harmony: The Story Behind RnB Yoga's Branding and Online Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/816ca7ab-f5e6-479c-914f-ed5366c4d64f/RnB-Yoga-Fanned-Captures-Home-Page.png</image:loc>
      <image:title>Blog - Crafting Harmony: The Story Behind RnB Yoga's Branding and Online Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/765ce5ea-bd9c-4d9f-800d-5afb0e34c7d8/RnB-Yoga-Fanned-Captures-Classes-to-Booking-with-Acuity-Scheduling-on-SquareSpace.png</image:loc>
      <image:title>Blog - Crafting Harmony: The Story Behind RnB Yoga's Branding and Online Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0f093916-2138-4286-b535-788343c660a1/RnB-Yoga-Captures-Booking-with-Acuity-Scheduling-on-SquareSpace.png</image:loc>
      <image:title>Blog - Crafting Harmony: The Story Behind RnB Yoga's Branding and Online Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/blog/fenda-a-product-design-from-concept-to-delivery-built-in-webflow</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>The New Zealand second hand car market is one with high risks and little to no support for buyers and sellers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f5fb1577-f4e9-409c-b2df-2ad65e977fa7/mata-for-design-intern-quote-Jeff-Knight.png</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/5128088e-1788-49cd-bd9e-8d88e148458a/mata-for-design-fenda-logo-concept-proposal-rationale.jpg</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>The first step, the simple brand proposal - a functional, friendly wordmark and instantly identifiable.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/3788c28e-c977-43b7-a26b-9acae3ad2625/mata-for-design-fenda-product-desktop-wireframes-versions-variations-funnels.png</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/8d7ebef0-1437-4087-929c-23ce997e3ecf/mata-for-design-fenda-product-mobile-wireframes-walkthroughs-warnings-experiential-issues-ui-ux-cx.png</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1717717452634-IG31MNPJ01B1REY8ZJPM/mata-for-design-fenda-product-webflow-build-dealstrike-page-build-sidebar-open.jpg</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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    <image:image>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1717717387594-HG79WBU5UVBWHSD1AY08/mata-for-design-fenda-product-webflow-build-dealstrike-page-build-view-elements-03.jpg</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1717717392153-Z3SD66OU289XU4CK35QA/mata-for-design-fenda-product-webflow-build-dealstrike-page-build-view-responsive-mobile.jpg</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/2457260b-132e-4205-a9de-75cee2e1b976/mata-for-design-fenda-product-webflow-build-dealstrike-wire-frames-user-pathways-mobile-counter-offers.jpg</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Pathways are developed to thouroughly document the user journeys and development requirements. Wireframing the solution was quick and a good way to see the global implications of user choices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1717754289534-NQC851ZVI99QHGAKZK2J/mata-for-design-fenda-product-fenda-build-user-pages-build-view-responsive-home.jpg</image:loc>
      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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    <image:image>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow.</image:title>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Remote art direction using screenshorts and descriptive rationale.</image:caption>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Fenda: A product design from concept to delivery built in Webflow. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Designing a Seamless DHB Booking Experience - User experience note</image:title>
      <image:caption>The desktop concept shows a potential privacy option of hiding the appointment type if the user wants to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d70e1b86-af55-4bdf-a365-d6f9b615d24a/mata-for-design-dataprint-whitelabel-booking-system-user-pathways-with-rationale.png</image:loc>
      <image:title>Blog - Designing a Seamless DHB Booking Experience - Make it stand out</image:title>
      <image:caption>The user pathway from receiving an email with a unique link, confirming, rescheduling or cancelling an appointment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1728250101688-O4NLXSP3MFX7U7UZDKF6/mata-for-design-dataprint-whitelabel-booking-system-01-initial-confirmation-of-identity.png</image:loc>
      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1728250094838-YPIVLBQLNWOR0RLO0E3H/mata-for-design-dataprint-whitelabel-booking-system+08-confirm-appointment.png</image:loc>
      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1728250109459-DPV3MX9OUCKJPL6ZJM72/mata-for-design-dataprint-whitelabel-booking-system-03-set-reminders.png</image:loc>
      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1728250115419-M8IO2I8CSKFMN623F1NC/mata-for-design-dataprint-whitelabel-booking-system-04-confirmation-of-contact-details.png</image:loc>
      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1728250118233-R4UMOZNJXRHDYN0BPWTP/mata-for-design-dataprint-whitelabel-booking-system-05-choose-location.png</image:loc>
      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
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    <image:image>
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      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
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      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
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    <image:image>
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      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
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      <image:title>Blog - Designing a Seamless DHB Booking Experience</image:title>
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    <lastmod>2025-04-19</lastmod>
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      <image:title>Blog - Designing an Open Space Logo: The Evolution from Futurestate to D3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/84a4ecdd-d3f6-4531-bf8d-df9995d12fc1/mata-for-design-futurestate-sub-brands.png</image:loc>
      <image:title>Blog - Designing an Open Space Logo: The Evolution from Futurestate to D3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/fee037fe-5d1f-48f4-86e5-7e358c04fee7/mata-for-design-D3-logo-design-spectrum.png</image:loc>
      <image:title>Blog - Designing an Open Space Logo: The Evolution from Futurestate to D3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Designing an Open Space Logo: The Evolution from Futurestate to D3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/blog/kiwi-pycon-x-10-years-of-kiwi-pycon-celebrated-design</loc>
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    <lastmod>2024-09-24</lastmod>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design. - Make it stand out</image:title>
      <image:caption>The nine designs of previous Kiwi PyCons - all of them designed by Mata except one - the chef in position four.</image:caption>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1718273621028-5L2KWQJ0WLW70VA62BQM/mata-for-design-KiwiPycon-X-design-frames-05.png</image:loc>
      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
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      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1718279046929-6AC6BWAXY2QFQVS5V87K/48615914543_4dfee6a324_o+%281%29.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon X: 10 Years of Kiwi PyCon celebrated with design.</image:title>
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  <url>
    <loc>https://www.mata.nz/blog/savour-brand-reinvention-packaging-shift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f8ce4231-e378-4002-8f0f-8cea96aebab2/auda.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift! - Make it stand out</image:title>
      <image:caption>Auda with her Savour Vegan Cheeses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/022aaba4-cfc7-45bd-b4a4-c904c7028c80/beginnings.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7e4b55a1-6ac9-4e70-a76a-78b0b4dc0673/cheeses-on-board.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/aada1aad-f31d-4d43-bff8-9954dfcfea94/mata-for-design-savour-brand-shift-packaging-OG-packaging-example.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/506678d4-861f-4652-8328-96d43f0efbba/casheta%281%29.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756205472656-8HZLR6CGN04ADD3JQC2A/mata-for-design-savour-brand-shift-packaging-ash-boxing.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1756205472917-7X0CY8AS8CQ4G1LEN27Y/mata-for-design-savour-brand-shift-packaging-chipotle-boxing.png</image:loc>
      <image:title>Blog - Savour Brand Reinvention, packaging shift!</image:title>
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      <image:title>Blog - Savour Brand Reinvention, packaging shift!</image:title>
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    <image:image>
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      <image:title>Blog - Savour Brand Reinvention, packaging shift!</image:title>
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  <url>
    <loc>https://www.mata.nz/blog/being-inspired-a-dynamic-program-sheet-for-nzfw-and-black-label</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
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      <image:title>Blog - Being inspired: A dynamic program sheet for NZFW and Black Label - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/blog/dataprint-inmotion-user-interface-review-improve-and-prototype</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
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      <image:title>Blog - Dataprint InMotion: User Interface, review, improve and prototype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/b175ec84-3a0c-4180-a70c-3ea04afd22a9/mata-for-design-Dataprint-InMotion-User-Experience-Design-Product-Review-and-Wireframe-Improvements.png</image:loc>
      <image:title>Blog - Dataprint InMotion: User Interface, review, improve and prototype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/a84a5826-a528-4b51-a31e-20c9012d3785/InMotion-Logo-250px.png</image:loc>
      <image:title>Blog - Dataprint InMotion: User Interface, review, improve and prototype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/864f3f38-7e9d-456e-9a97-e7c371c3cf65/mata-for-design-Dataprint-InMotion-User-Experience-Design-Prototyping-User-Views.png</image:loc>
      <image:title>Blog - Dataprint InMotion: User Interface, review, improve and prototype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/66366a75-7f2b-455d-8b1b-203a32095faa/mata-for-design-Dataprint-InMotion-User-Experience-Design-Prototyping-Dashboard.png</image:loc>
      <image:title>Blog - Dataprint InMotion: User Interface, review, improve and prototype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0adfcb52-6862-4b7f-9496-94d011445ee3/mata-for-design-Dataprint-InMotion-User-Experience-Design-Art-Direction-UI-Improvements-in-development.png</image:loc>
      <image:title>Blog - Dataprint InMotion: User Interface, review, improve and prototype - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.mata.nz/blog/kiwi-pycon-8-dunedin-keyline-illustration-and-conference-tee-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1724153679511-27PSFTY0L8581WYPLCSC/mata-for-design-Kiwi-PyCon-8-Dunedin-Tee-Design-Illustration-hero.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 8: Dunedin Keyline Illustration and Conference Tee Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/cc8f6192-3ffd-4c27-853a-be03a50d638c/d065ee1eca1a6236da47083f955b4424.jpg</image:loc>
      <image:title>Blog - Kiwi PyCon 8: Dunedin Keyline Illustration and Conference Tee Design - Make it stand out</image:title>
      <image:caption>A design inspiration example provided by Chris.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/08457ffe-8b5e-440f-bf3e-2501104cc3ee/unnamed.png</image:loc>
      <image:title>Blog - Kiwi PyCon 8: Dunedin Keyline Illustration and Conference Tee Design - Make it stand out</image:title>
      <image:caption>I shared another conference shirt I designed, the BarCamp tee that used linework and connections.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Kiwi PyCon 8: Dunedin Keyline Illustration and Conference Tee Design - Make it stand out</image:title>
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      <image:title>Blog - Kiwi PyCon 8: Dunedin Keyline Illustration and Conference Tee Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why there's no such thing as ‘best practice’ in user&amp;nbsp;experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/blog/infinityrms-website-squarespace-build-integrating-hubspot-sprout-video-paid-ads-and-150-blog-posts</loc>
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      <image:title>Blog - InfinityRMS Website: Squarespace Build Integrating Hubspot, Sprout Video, Paid Ads and 150+ Blog Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/958307ef-ee51-416d-a998-77247b425b35/mata-for-design-profile-dark-shadow-large-hex-matthew-allen.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/cfe22a17-73fb-4d7c-893b-a26579b0bedc/24.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760676134560-7CISLUTKT8MW8UZWUM20/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-01.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760671866574-CT7YVS6M3ZOAWALTNUZ5/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-02.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760673514243-UF9NKPCOS3ABODICCENI/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-03.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760694104663-0RP28TMOIDQXM2JWJCHF/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-04.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760694100110-0C56CYOZX2LZDBI8PGF2/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-05.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760694099596-A73AQKR7UP7RO6M0QNKH/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-06.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760694091357-RTPNRLQJA739SLMWW3C8/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-07.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760694091424-0ZO20O23E7MFLQT3TPAD/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-08.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1760867549187-YGWVADFED15KHH3DYPHJ/mata-design-solo-studio-branding-websites-packaging-icons-wireframing-product-design-fanned-full-09.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f12f5b09-fb4c-4fd3-9453-26c2858b85fa/mata-for-design-client-quote-wade-jackson.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ee6cb881-2457-4e98-a8a0-4a8a2aed59bd/mata-design-20-years-of-branding-design-logos-book-design-brands.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/033c851c-3f42-4090-9278-d19f876cd0a1/mata-for-design-client-quote-kelly-brown-triquestra-infinity-rms.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/81c3b8de-6b26-487a-8b5f-20cd715e29ec/mata-for-design-small-brand-growth.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1d94a339-d6d8-47eb-a961-6fb806e68030/mata-for-design-sme-brand-reinvention.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0653aac6-5397-4b49-a307-7d983f5c6815/mata-for-design-global-brand-revolution.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c34908d9-c2b9-4abc-bfbc-993d9d4c3147/mata-for-design-responsive-website-brand-refresh-packaging-design-savour-chipotle-new-2024-pack-shot.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7f05b89a-21ff-4800-bce2-594e5ef82137/mata-design-product-wireframes-schematics-prototypes-front-end-mobile-video-gaming-utilities.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1591136747438-8ZTFF3OCFRPSM3ZPP9WH/complex-square.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>The art of Wiesław Wałkuski has always inspired me :)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7b0b1409-b5bb-4cc8-9f47-6055c18d9f94/matthew-allen-designer-strack-house-profile.jpg</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.mata.nz/branding-logo-design-direction-social-online-collateral</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/3482c238-6b89-4a1d-a40e-d71b0d0d565c/mata-brand-design-logos-2022-2018.png</image:loc>
      <image:title>Branding | Logo Design | Direction | Social | Online | Collateral</image:title>
      <image:caption>Grid of twelve logo designs with varying styles and text labels, including names like 'chattrbox,' 'IZZBOTS,' 'zeald,' 'outrun,' 'bundle,' 'WHANAKE,' 'D3,' 'Improvised Comedy,' 'kallmena,' 'FENDA,' 'NSQR,' and 'A Bard's Tale,' accompanied by dates. Logos range from colorful to minimalist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/67720f3a-e9dd-41eb-893a-cf5b835db02a/mata-brand-design-logos-2018-2015.png</image:loc>
      <image:title>Branding | Logo Design | Direction | Social | Online | Collateral</image:title>
      <image:caption>A grid displaying 12 logos with names such as MARA, BOOCOU, inMotion, M logo, NzC, Urban Developments, 50 years JAE, Beyond High Performance, The Black Cherry Juicery &amp; Kitchen, Te Whare Hukahuka, cloudhouse, and Sport Coach. Each includes a creation date ranging from 2015 to 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/cc53a3fa-68e6-458c-9ee9-b520f9dcc31f/mata-brand-design-logos-2015-2006.png</image:loc>
      <image:title>Branding | Logo Design | Direction | Social | Online | Collateral</image:title>
      <image:caption>A grid of company logos with varying designs and styles, each labeled with approximate creation dates ranging from 2005 to 2015 and names like The Third Course, Infinity, EzyBuild, and others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/81cf7692-9b22-4c1f-bf69-4bde84affbb7/mata-for-design-matthew-allen-logo-branding-designer-showcase.jpg</image:loc>
      <image:title>Branding | Logo Design | Direction | Social | Online | Collateral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/033c851c-3f42-4090-9278-d19f876cd0a1/mata-for-design-client-quote-kelly-brown-triquestra-infinity-rms.png</image:loc>
      <image:title>Branding | Logo Design | Direction | Social | Online | Collateral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/81c3b8de-6b26-487a-8b5f-20cd715e29ec/mata-for-design-small-brand-growth.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1d94a339-d6d8-47eb-a961-6fb806e68030/mata-for-design-sme-brand-reinvention.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0653aac6-5397-4b49-a307-7d983f5c6815/mata-for-design-global-brand-revolution.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/033c851c-3f42-4090-9278-d19f876cd0a1/mata-for-design-client-quote-kelly-brown-triquestra-infinity-rms.png</image:loc>
      <image:title>Work Oveview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/skillset</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ad5a7e46-5962-47e4-9460-feb2165eac4a/Matthew-Allen.jpg</image:loc>
      <image:title>Skillset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/e0aa79ee-9494-4b43-99df-a6166aed9b3f/CircleMember.png</image:loc>
      <image:title>Skillset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mata.nz/story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c2051f93-b0a3-4de8-ba75-1f79e713cc30/matt-terabyte-xmas-party.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f0c2d05f-7385-422f-b0ff-8a6c3a15917a/matt-webmedia.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f278d840-c0f5-4cf7-8eff-486d494eed56/Matthew-Allen-Designer-Business-Cards.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>My full time roles, from Junior designer to Senior Art Director, Webmedia Creative Lead and spot the matta@ haha - then mata@ next up and still going.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/6c6db486-e862-40ec-8bd9-5536220c0829/mata-stationery%402x.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The front and back of the business card designed with custom emboss and diecut to match the curve of the logo embossed on the card. Patrick Bateman would be jealous.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/a8c23e02-90f9-4011-909d-0674e1c614e7/office.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The loft studio in Mt Eden and first item of hand-built furniture still in use today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/9c723381-a18d-4560-96f3-9f7f7b5051e5/matthew-allen-designer-mount-albert.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/435650ce-1e64-40c6-81ba-6efcc2b50c0e/matthew-allen-designer-newmarket-level-6-profile.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/10e73dc4-859e-41ac-8f94-06b838bbaf40/DSCN6808.JPG</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The studio in Newmarket with the hand made furniture, retro couch, Planvariograph and desks that wrapped around the front and a sit down Space Invaders machine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/39ac4f5a-ac0a-4135-bd3c-6bade7276d8f/DSC00197.JPG</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Designing icons for the KM Aqua River packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/dd3c5805-5d52-44c1-a582-ea203cfb2288/matthew-allen-designer-newmarket-level-6.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/223571d9-5757-41a4-bc06-8588e9d31df1/DSC02238.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ce1f237e-1c94-467b-9de6-bccaf8ebb51c/55b749b977d52f5de4551491abd30735.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/b162348c-1fc9-4ead-91d3-d553332e9cb7/matthew-allen-designer-Park-G%C3%BCell-Carmel-Hill-Barcelona-Catalonia-Spain.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Park Güell, in Barcelona, Catalonia, Spain that features the stunning organic work of Antoni Gaudí. Also in Barcelona is the inspirational Mies van der Rohe Pavilion being the antithesis of Gaudi’s work around the city.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/50f5cb4f-aa0b-4cd8-b8aa-0472f1953d33/2011-07-03+23.28.06.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Travel work setup in Liverpool 3rd of July 2011. Using Wi-Fi and with external storage for backups. Compact workstation for anywhere :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540050900-SU9NDUN12BV6QS1NGV9Q/2011-05-11+06.12.55.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540053742-XDFNS4XODI16JMAS56DE/2011-05-11+11.51.27.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540296639-MQDZ196HAW7A24XUN11V/2011-05-21+04.53.22.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540069577-HRMDYLB4SFQ1L8PCYE0R/2011-05-13+04.39.29.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540302734-WEFQB8B5FOJO7H0STXOD/2011-05-21+06.59.47.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540329494-L0PB533EGXAW5SY5S397/2011-05-26+07.58.19.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540355779-FCNXWZ88BS5T1RYEV7OW/2011-05-27+08.11.18.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737579007668-NNIM4DYS2HD2J4BTYMBQ/2011-06-01+05.01.09-1.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540342246-1OHC5BXZE512HIM5WFP8/2011-05-26+08.06.39.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540499911-727W82XUPYQGN9OB7617/2011-06-01+07.12.32.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540526639-R1PZ0EPZ24JC158OV5IM/2011-06-02+05.35.07.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1737540532476-Q2I0OO7Q00BEPXW5L3MR/2011-06-02+08.17.02.jpg</image:loc>
      <image:title>Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/4de18203-35e4-4520-a5d6-79f5fd66df1e/matthew-allen-designer-kingsland-bunker.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/9db7d2c6-f6a3-4f6c-8ba3-ea8ffc64392c/2012-05-05+15.34.03-2.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/97c8f4bd-b1e4-4195-80d9-2cdb75e78446/2012-07-30+12.22.01.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The Mata studio setup early in the days in Kingsland on Central Road.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/4af2c81d-dedd-4200-bb8f-468fb678af04/matthew-allen-designer-mini-me-kingsland-warehouse.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/38370980-6ef9-435f-83ec-5a1915cb5803/mata-for-design-studio-kingsland-bunker.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7d987cae-1def-4881-869d-14055ac7d0bf/2015-06-19+15.10.54.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>10 years of trying to solve persistent chronic back pain solved with posture correction while standing to work. Design and coding can mean very long hours in one place in front of a screen and it’s not the healthiest for your body.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/69038ca6-5014-46d7-a235-9a3bae348a3b/matthew-allen-designer-kingsland-warehouse.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/9b1a80aa-ce02-44dd-a6a5-90d2912633dd/mata-for-design-studio-kingsland-warehouse-panorama.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7647cf0a-e944-4826-be20-b1744a4eafee/mata-for-design-studio-kingsland-first-signage.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The orignal Mata sign outside the slim bunker space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/68880d2a-8b51-43bf-a847-2a3264c659ff/matthew-allen-designer-kingsland-warehouse-desk.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/bfc3e256-9203-4e3b-95c6-38e711447bce/mata-for-design-studio-kingsland-street-front-window-signage.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c538f174-3d7a-41a2-8c44-253729f9a951/mata-for-design-studio-kingsland-street-front-door-signage.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The two signs at the front of the building on the street and then the door before entering were a great design challenge I enjoyed doing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/77375eed-cf7f-4d6b-b767-a4ae68c89a6f/matthew-allen-designer-strack-house-winter.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/ab5b03dc-390a-4c0c-9782-034fa0a67211/mata-for-design-studio-strack-house-studio-pre-wall-desk.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1b5f8cb2-f3fa-4cbe-8cba-21bfbcf30eeb/mata-for-design-studio-strack-house-studio-second-desk.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The main desk is a cut down version of the height adjustable desk. The alt desk is set up in the studio space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/be2baa97-70b0-4540-b173-b51e96f6d979/matthew-allen-designer-2020-strack-house-profile.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7b0b1409-b5bb-4cc8-9f47-6055c18d9f94/matthew-allen-designer-strack-house-profile.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/c7d8c76e-0eed-4fea-9af8-5c6dbaeb5da8/mata-for-design-studio-strack-house-studio-sunken-lounge-wall-sit-stand-desk.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>The floating desk is wall mounted and goes from a sit down desk up the top to a standing desk on the lower levels. This is another hand built bit of Mata furniture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/7765b5d0-7591-4c61-9266-42486600f4e5/2024-01-05+12.12.35.jpg</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1739785571349-KR01D0H5Y2AC0M8Z1JD5/mata-for-design-matthew-allen-standing-behind-my-work-websites-showcase.jpg</image:loc>
      <image:title>Story</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1739785567144-4IRYO1NROF0W4QDF4ONA/mata-for-design-matthew-allen-hierarchy-why-your-design-isnt-engaging.jpg</image:loc>
      <image:title>Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1739785496650-M934JCJSIZO5ERHV3IE6/the-business-of-elements.jpg</image:loc>
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    <image:image>
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    <image:image>
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      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1744582859353-L2MNYWVZQX2LSOGVDD54/Screenshot+2025-04-14+10.13.42.png</image:loc>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/3b190754-ae79-4c8e-bc84-8ca816d4ee1b/1741304318218.jfif</image:loc>
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    <image:image>
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      <image:title>Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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    <image:image>
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      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763285472548-05XTNI3WK8O9TOPZLU2Q/mata-for-design-product-game-system-designs-over-30-years-2014b%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102701652-GQHIJOGQSNDNW5LFB5KR/mata-for-design-product-game-system-designs-over-30-years-2015%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102701050-BI9UIEQS3PS6PNNZTV8M/mata-for-design-product-game-system-designs-over-30-years-2016%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102705796-7KOL3QUZ57DR9RTNGA4V/mata-for-design-product-game-system-designs-over-30-years-2017%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102706577-VEKASBVBDYANZ7DZOSL3/mata-for-design-product-game-system-designs-over-30-years-2018%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102710712-5P3T812R39612PKU1AZC/mata-for-design-product-game-system-designs-over-30-years-2019%402x.png</image:loc>
      <image:title>Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102720176-Y058ARCIXLHVSQ2CWFBG/mata-for-design-product-game-system-designs-over-30-years-2020%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102719690-5DV8VO6UC4P46GBCIZH6/mata-for-design-product-game-system-designs-over-30-years-2021%402x.png</image:loc>
      <image:title>Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102727541-48BVKEOANU2VK62ECCER/mata-for-design-product-game-system-designs-over-30-years-2022%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102727038-9NN8HFXHGI5R9CYJ5BV1/mata-for-design-product-game-system-designs-over-30-years-2023%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102735512-JOI6LWND595C2XX6F8SX/mata-for-design-product-game-system-designs-over-30-years-2024%402x.png</image:loc>
      <image:title>Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1763102735810-D8RQC65DHOUYCYAKGP1O/mata-for-design-product-game-system-designs-over-30-years-2025%402x.png</image:loc>
      <image:title>Experience</image:title>
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      <image:title>Work Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/e381946a-ca03-4039-b55b-bfa902a923d8/Terabyte078-Trattoria-Mod.jpg</image:loc>
      <image:title>Work Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.mata.nz/for-oh-four</loc>
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      <image:title>Websites | Design | Build | Squarespace | Webflow | HTML | CSS | JavaScript | SEO - Make it stand out</image:title>
      <image:caption>A LinkedIn post sharing this page :)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/449f507a-31b3-4198-b6bc-d953401ee5c0/mata-for-design-html-code.png</image:loc>
      <image:title>Websites | Design | Build | Squarespace | Webflow | HTML | CSS | JavaScript | SEO - Make it stand out</image:title>
      <image:caption>That’s what it looks like if you open and peek under the surface ☝️</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1a5999db-02a8-49a3-bda1-42260da815fa/folio_enza_pic_06.gif</image:loc>
      <image:title>Websites | Design | Build | Squarespace | Webflow | HTML | CSS | JavaScript | SEO - Make it stand out</image:title>
      <image:caption>1990s Website design while working at Terabyte for ENZA with a design to make the fruit pop with their beautiful colours.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1716285597396-2CVJ4HCES5M9UVEC1ESN/karen-murrell-06%402x.jpg</image:loc>
      <image:title>Websites | Design | Build | Squarespace | Webflow | HTML | CSS | JavaScript | SEO - Make it stand out</image:title>
      <image:caption>2000s Website design for Karen Murrell using HTML, CSS and JavaScript Jquery plug ins.</image:caption>
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    <image:image>
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      <image:title>Websites | Design | Build | Squarespace | Webflow | HTML | CSS | JavaScript | SEO - Make it stand out</image:title>
      <image:caption>Modern build in the browser responsive designs for many clients dominated the build landscape from 2010 onwards - and here we are.</image:caption>
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      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1a299492-5371-4839-8511-b570e45800d8/mata-for-design-client-quote-ben-mcintyre.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/b6773bd6-1eb6-4445-b945-1ece78027ee9/mata-for-design-client-quote-Simon-Suitauloa-Young.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/033c851c-3f42-4090-9278-d19f876cd0a1/mata-for-design-client-quote-kelly-brown-triquestra-infinity-rms.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/f12f5b09-fb4c-4fd3-9453-26c2858b85fa/mata-for-design-client-quote-wade-jackson.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/8679586c-22f1-4d92-8e60-eed52a1d4c5c/mata-for-design-colleague-quote-joshua-lewthwaite.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/1ad7a66a-4618-4f4e-be2b-d5ba1627159c/Evie-Ashton-author-of-the-little-book-of-power.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0d7610c5-827e-4f0a-a964-b8a639078268/mata-for-design-client-quote-linda-meade.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d371c772-4b42-4c0e-a832-42f91cf664d9/mata-for-design-client-quote-alex-radford.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/0f9d99bb-74e3-4d5c-9a50-9a876049e5e8/Scott-Judson.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/b9f406c6-cff2-4717-8fc8-ace73bb5c670/mata-for-design-client-quote-jody-winter.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/d249caf6-6845-4f80-b85d-f64e3a6b9405/mata-for-design-colleague-quote-phil-banister.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/049bb059-2fb5-446e-a944-781aeee14849/mata-for-design-colleague-quote-matt-buchanan.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/37e64cd0-8bb9-4d74-8dbb-370de30a5fa0/mata-for-design-intern-quote-Koreen-Liew-Young.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9e6140489e917a752bbe87/9fed3f4e-f285-4109-8cb0-e9a76d7045dd/mata-for-design-colleague-quote-william-boyd.png</image:loc>
      <image:title>Kind Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Product Design</image:title>
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