Packaging design that elevates your brand
I can help your brand to create exceptional packaging designs so you can boost your business.
Kelly Brown
CEO @ Triquestra
“Since 2008, we’ve trusted Matt with Triquestra’s visual identity and design. Our brand and offerings have evolved during this time and we believe Matt’s understanding of our voice, combined with beautiful and innovative design has created a clear market position for our company, increasing engagement with our content, product and services. Matt is strategic, creative, flexible and commercial.”
The problem…
Packaging needs to: have impact on-shelf/on-line, sell your products and speak your brand voice. If you don’t have these three key things, your packaging could be hurting your business.
Your packaging is not beeing noticed as it’s to similar to other products or there’s too many similar styles together.
Your brand-first design systems across your products don’t differentiate enough to stand out on the shelf.
Customers don’t see the range of products or benefits you offer because your packaging has failed to be unique.
Why you need to flip the norm upsidedown
In today’s market, where countless products vie for consumer attention, the significance of unique packaging cannot be overstated.
Consumers are met with a multitude of choices every time they enter a store or browse online, making it critical for products to stand out from the competition. Unique packaging acts as a visual hook; it captures the eye and invites potential buyers to explore further. When packaging is thoughtfully designed, it can be functionally clever, tell a story and create an immediate connection with consumers, making them more likely to engage.
Moreover, product names should hold more weight than brand logos. A strong product name conveys the essence and value of the item, delivering an emotional impact that a logo alone often cannot achieve. Names that resonate with customers can create a memory that stays with them long after the initial interaction. In a world filled with imitated brand logos, compelling product names foster identification and loyalty, distinguishing what you offer from the rest.
Differentiating yourself extends beyond just your unique offerings; it’s equally important to showcase how you stand apart from competitors and conventional designs. Conventional packaging often follows tired templates, leading to a sea of sameness where innovation is stifled. This can result in unremarkable products that fail to leave a lasting impression. A lack of distinction creates a barrier to entry in the minds of consumers who may choose to overlook your product in favor of something that seems more exciting or original.
Emphasizing differentiation in your product range is crucial, but equally important is your overall brand identity. It’s essential to ensure that your packaging reflects not only the individual uniqueness of each product but also the overarching philosophy of your brand. In a crowded marketplace, the blend of innovative packaging, powerful product names, and a coherent differentiation strategy is vital for success. Break free from conventional norms and create a presence that resonates with consumers, ensuring that your products not only stand out but also tell a story that encourages loyalty and repeat business.
Re-engineer your packaging using a tiered hierarchical strategy.
In today’s market, where countless products vie for consumer attention, the significance of unique packaging cannot be overstated.
Consumers are met with a multitude of choices every time they enter a store or browse online, making it critical for products to stand out from the competition. Unique packaging acts as a visual hook; it captures the eye and invites potential buyers to explore further. When packaging is thoughtfully designed, it tells a story and creates an immediate connection with consumers, making them more likely to engage.