Brand design and strategy

Build a brand identity that you're proud to show the world.

Designing and improving brands through proven rationale based processes.

When new projects come in, they often start with a new brand or a need to fix, reinvent or invigorate. That’s where the joy of making change in the design space kicks off - strategy that identifies with the client values, tells their story, and engages with their audience.

Mata has designed brands for startups, new businesses and also done a huge number of brand reinventions for many businesses. Auckland logo designer yes, but logos have been designed for clients around the world. Proud to have New Zealand brand design that’s been published internationally.

Kelly Brown

CEO @ Triquestra, creators of the Infinity Retail Management System > infinityrms.com

“Since 2008, we’ve trusted Mata with Triquestra’s visual identity and design. Our brand and offerings have evolved during this time and we believe Mata’s understanding of our voice, combined with beautiful and innovative design has created a clear market position for our company, increasing engagement with our content, product and services.”

Below are some of the logos that were created over the last 20+ years of Mata. I personally have been a brand designer before that meaning 30+ years of brand design creative strategy. It’s great to look at the projects that are incredibly diverse over such a long period. This diversity also means that the roles taken with each brand hero the brand voice, ranging from concept to design and development.

If you feel like your brand is tired, dated or off target, then I can review it. I would love to talk through your brand and see what stories you can tell.

Grid of twelve logo designs with varying styles and text labels, including names like 'chattrbox,' 'IZZBOTS,' 'zeald,' 'outrun,' 'bundle,' 'WHANAKE,' 'D3,' 'Improvised Comedy,' 'kallmena,' 'FENDA,' 'NSQR,' and 'A Bard's Tale,' accompanied by dates. L
A grid displaying 12 logos with names such as MARA, BOOCOU, inMotion, M logo, NzC, Urban Developments, 50 years JAE, Beyond High Performance, The Black Cherry Juicery & Kitchen, Te Whare Hukahuka, cloudhouse, and Sport Coach. Each includes a creation
A grid of company logos with varying designs and styles, each labeled with approximate creation dates ranging from 2005 to 2015 and names like The Third Course, Infinity, EzyBuild, and others.

Branding Projects

#Branding

 Branding packages

Emergent Brands

Starting from:

$3000

New brands, startups small businesses wanting to grow or evolve:

  • Sketch discovery with concepts explored.

  • Logo design with 4-5 refined concept directions.

  • Colour palette and font pairing.

  • Test implemention to show brand direction.

  • Brand guide for consistent use.

  • Brand pack and guidelines.

Flourishing Brands

Starting from:

$8,000

Businesses wanting to gain presence, flourish in their competive market:

Everything in Creator/Start-up/Small Business plus:

  • Brand strategy session and positioning outline.

  • Written briefing from client.

  • Wedge introduction and discovery.

  • Visual influences, nouns, shapes and brand vision exploration.

  • Typography test process.

  • Logo designs with 5-8 implemented concept directions.

  • Extended colour and typography system.

  • Branded merch design.

  • Website design concept.

  • Social templates concepts.

  • Brand marketing asset elements.

  • Detailed brand guidelines.

Sculpted Brands

Starting from:

$20,000

Enterprise brands with global interests looking for a sculpted brand:

Everything in SME/Teams/Reinvention plus:

  • Multiple stakeholder sessions and positioning outlines.

  • Reverse briefing input.

  • Wedge offer.

  • Expanded influences, nouns, shapes and brand vision exploration.

  • Logo designs with 10-12 implemented concept directions.

  • 100% process detailed in proposal, tracking communications, rationale, meeting minutes and stakeholder viewpoints.

  • Design systems solutions.