pep brand family: from one logo to three brands
Some jobs are one and done. pep turned into an ongoing partnership. Three brands, each able to stand on its own, all clearly from the same family. And I’m proud to be building them celebrating colour for Pacific and Māori people here in Aotearoa.
pep
pep stands for: Purpose Empowered People
The brief was energised and colourful, purposeful but not corporate. Three letters carrying a big idea, so I stripped it back to what the word says: momentum, optimism, a bit of spark.
The logo sits between bold and friendly. It works small on a social tile and big on signage. It also set the DNA for everything that followed: form, weight, energy.
pepTalk
A vlog content brand. It had to work across thumbnails, intros, captions and social cuts, and still feel connected like a person talking.
I borrowed type and colour from pep so it’s instantly recognisable, then gave it its own feel for fast-moving video. It’s built as a toolkit so the pep team can show up consistently wherever their audience finds them. Pacific and Māori voices deserve to be seen and heard properly, and that starts with a brand that backs them up.
pepVentures
The investment arm, and a shift in tone. Investors look for growth and success while needing guidance.
Confident and ambitious; this is where pep’s purpose gets put to work, and where Pacific and Māori business and investment gets the guidance it needs.
The whole picture
Three brands, one family. Each stands alone, but together the connection is obvious. That’s the difference between a logo job and brand architecture: every mark is designed knowing what sits beside it.
After 30 years of brand work, these are the jobs I like most. Design serving a real idea, and growing with it. Doing that for Pacific and Māori communities in Aotearoa is something I am super proud of.
Mata is a full-brand creative studio based in Aotearoa New Zealand, specialising in brand strategy, identity design, digital design, and product. Open for new projects. Book a call with Matt